Thursday, January 6, 2011
Medical Staff Development Communications
There are so many things to communicate to the medical staff. Physicians consequently have a lot showing up on their radar screen. How do you communicate a mission message? Do you fax, tweet, blog, e-mail, snail mail or use the internet? Which of these you use depends mainly on the preferences of your medical staff. The more important issue is how you incorporate a mission message into each of these media. Keep in mind that the same banner message with each communication is the easiest approach, but it will be progressively ignored as physicians jump to the new material. Link the main idea of each message back to the mission. It will develop a mission-focused pattern of thinking for you and your physician readers.
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