Recruiting

Physicians are busy. The first challenge with Spirit in Medicine is to persuade physicians to attend. Try to facilitate the program with 6 – 15 participants. An average of three physicians will fail to attend even though they registered. If you recruit 18 and all of them attend, the program will still work well, but adjust the schedule to allow a little extra time for each segment. Brochures, fliers, e-mail announcements and posters improve the physicians’ awareness of the program, but about 0.1% of them register in response. About one in five physicians commit to attend when they receive a personal invitation from you or the hospital’s chief executive officer. Therefore, plan on making 90 personal invitation fill your first program.